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One New Metric to Understand in Google Analytics 4 (GA4): Engagement Rate vs. Bounce Rate

Google Analytics 4 is here and you need to be learning how to leverage it as a resource for your brand. If you are actively running organic or paid media campaigns, attribution is a real challenge. This one metric in GA4 helps you understand the quality of the website traffic you are delivering through your content and ads.

Engagement rate is a cool new metric that can be found in the Acquisition section of GA4. Take a look at your Traffic Acquisition by Channel and check it out!

Engagement Rate = “Percentage of Engaged Sessions. Engaged Sessions is the number of sessions that lasted longer than 10 seconds, had a conversion event, or had at least 2 pageviews or screenviews.”