The Sausage Maker

Challenge

The Sausage Maker is a trusted provider of equipment and ingredients for DIY cooks and home chefs that make their own meats, seasonings, and other culinary creations. Their eCommerce revenue was trending down 30% YoY and they needed a stable solution to get their online sales back on track

Solution

Working alongside our agency partner, Renoun Creative, Interlace developed a multi-channel paid media plan to prioritize Google and Meta ads for customer acquisition. We helped The Sausage Maker eliminate their YoY revenue decline and turn it into an additional 15% annual growth.

6.7
Avg. ROAS (Facebook)
6.6
Avg. ROAS (Google)
13.8
Avg. MER (2023)

The Sausage Maker

The Data

6.7
Avg. ROAS (Facebook)
6.6
Avg. ROAS (Google)
13.8
Avg. MER (2023)

The Project

The Sausage Maker, a trusted provider of DIY culinary equipment and ingredients, faced a 30% YoY eCommerce revenue decline. In collaboration with Renoun Creative, Interlace crafted a multi-channel paid media strategy focused on Google and Meta ads for customer acquisition. This approach reversed the revenue decline, achieving 15% annual growth.

Services Provided
Platforms Utilized

The Challenge

The Sausage Maker is a trusted provider of equipment and ingredients for DIY cooks and home chefs that make their own meats, seasonings, and other culinary creations. Their eCommerce revenue was trending down 30% YoY and they needed a stable solution to get their online sales back on track

Our Solution

Working alongside our agency partner, Renoun Creative, Interlace developed a multi-channel paid media plan to prioritize Google and Meta ads for customer acquisition. We helped The Sausage Maker eliminate their YoY revenue decline and turn it into an additional 15% annual growth.

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