Susan Ciminelli
Challenge
Susan Ciminelli Skincare was facing a very common challenge with their Shopify store: inefficient ad spend. There current and previous attempts to acquire customers on Meta and Google had fell flat leading to inconsistent results and revenue plateaus for YoY performance.
Solution
Interlace partnered with Mr. Smith Agency to restructure SCS ad accounts and implement an improved process for creative testing. Our goal was to focus on top-selling SKUs and a variety of creative formats to find higher converting ads. We were able to drive a 48% increase in revenue with 35% less ad spend than the previous 12 months.
Susan Ciminelli
The Data
The Project
Susan Ciminelli Skincare struggled with inefficient ad spend and inconsistent Shopify performance. Partnering with Mr. Smith Agency, Interlace restructured their ad accounts, implemented creative testing, and focused on top-selling SKUs. This led to a 48% revenue increase while reducing ad spend by 35% compared to the previous year.
The Challenge
Susan Ciminelli Skincare was facing a very common challenge with their Shopify store: inefficient ad spend. There current and previous attempts to acquire customers on Meta and Google had fell flat leading to inconsistent results and revenue plateaus for YoY performance.
Our Solution
Interlace partnered with Mr. Smith Agency to restructure SCS ad accounts and implement an improved process for creative testing. Our goal was to focus on top-selling SKUs and a variety of creative formats to find higher converting ads. We were able to drive a 48% increase in revenue with 35% less ad spend than the previous 12 months.
