Sticky Brand
Challenge
The Sticky Brand approached Interlace looking for a paid media team to improve the efficiency of their Meta and Google ads. The ad accounts were bloated with complex campaign structures and underperforming ad sets. The Meta ads were also only running static images.
Solution
Interlace completely overhauled ad accounts with a refined campaign structure focused on new customer acquisition. We launched new UGC video ads to convey the brand story to new prospective customers. In the first 90 days, we scaled daily spend from $5,000 to $8,000/day and set a record for highest revenue in one month a 4+ blended ROAS.
Sticky Brand
The Data
The Project
The Sticky Brand partnered with Interlace to improve the efficiency of their Meta and Google ads, which were bogged down by complex structures and underperforming ad sets. Interlace overhauled the ad accounts, refined campaign strategies for new customer acquisition, and introduced UGC video ads to better convey the brand story. In just 90 days, daily ad spend increased from $5,000 to $8,000, delivering record monthly revenue and achieving a 4+ blended ROAS.
The Challenge
The Sticky Brand approached Interlace looking for a paid media team to improve the efficiency of their Meta and Google ads. The ad accounts were bloated with complex campaign structures and underperforming ad sets. The Meta ads were also only running static images.
Our Solution
Interlace completely overhauled ad accounts with a refined campaign structure focused on new customer acquisition. We launched new UGC video ads to convey the brand story to new prospective customers. In the first 90 days, we scaled daily spend from $5,000 to $8,000/day and set a record for highest revenue in one month a 4+ blended ROAS.
