Niagara Chocolates
Challenge
Niagara Chocolates faced a similar challenge that many brands go through. They invested a ton of money with a large creative firm to run their digital campaigns and the results were extremely poor. With an inflated retainer cost and poor performance, Niagara Chocolates averaged a 0.32 ROAS in 2022 and little hope that their online store would grow.
Solution
Interlace immediately audited the existing paid media campaigns to find trends in the data that would help influence a fresh ad strategy. Within 45 days, Interlace was able to grow Niagara's Facebook ROAS to an avg. of 2.1. We implemented fresh ad creative and copy across Meta and Google to boost performance.
Niagara Chocolates
The Data
The Project
Struggling with poor performance and a 0.32 ROAS in 2022, Niagara Chocolates turned to Interlace to revamp their digital campaigns. Interlace audited their paid media, implemented fresh ad creative and copy, and within 45 days, increased Facebook ROAS to an average of 2.1, driving significant improvements across Meta and Google.
The Challenge
Niagara Chocolates faced a similar challenge that many brands go through. They invested a ton of money with a large creative firm to run their digital campaigns and the results were extremely poor. With an inflated retainer cost and poor performance, Niagara Chocolates averaged a 0.32 ROAS in 2022 and little hope that their online store would grow.
Our Solution
Interlace immediately audited the existing paid media campaigns to find trends in the data that would help influence a fresh ad strategy. Within 45 days, Interlace was able to grow Niagara's Facebook ROAS to an avg. of 2.1. We implemented fresh ad creative and copy across Meta and Google to boost performance.
