Marigold Gourmet Popcorn
Challenge
Marigold Gourmet Popcorn was dealing with stagnant online sales with their Shopify store and declining annual retail sales. They needed a paid media plan to consistently acquire new customers and drive business growth.
Solution
Interlace created a personalized performance marketing plan to improve paid media performance, monthly ad creative, and Shopify conversion rate. In our first 90 Days, we successfully doubled online sales and erased a 30% YoY total sales deficit. This led to record Q4 online sales and new Shopify store launch.
Marigold Gourmet Popcorn
The Data
The Project
Facing stagnant online sales and a 30% YoY retail sales decline, Marigold Gourmet Popcorn partnered with Interlace to revitalize their business. Interlace implemented a tailored performance marketing plan, improved monthly ad creatives, and enhanced Shopify conversion rates. Within the first 90 days, online sales doubled, erasing the YoY sales deficit. These efforts culminated in record Q4 online sales and a successful Shopify store relaunch.
The Challenge
Marigold Gourmet Popcorn was dealing with stagnant online sales with their Shopify store and declining annual retail sales. They needed a paid media plan to consistently acquire new customers and drive business growth.
Our Solution
Interlace created a personalized performance marketing plan to improve paid media performance, monthly ad creative, and Shopify conversion rate. In our first 90 Days, we successfully doubled online sales and erased a 30% YoY total sales deficit. This led to record Q4 online sales and new Shopify store launch.
