Hoochenanny
Challenge
Iron Smoke Distillery approached Interlace Digital in need of strategic marketing plan for their inaugural Hoochenanny Whiskey Festival. Iron Smoke received a grant from NYS to launch this new music and whiskey festival in an effort to feature local vendors and attract visitors to the WNY region.
Solution
Interlace developed a performance marketing plan that prioritized a high converting landing page and multi-channel paid media strategy. Over the course of 6 months, we helped Hoochenanny deploy $7,000 in ad spend with a 2.3x blended ROAS across Meta and Google.
Hoochenanny
The Data
The Project
Iron Smoke Distillery partnered with Interlace to launch the inaugural Hoochenanny Whiskey Festival. Interlace created a performance marketing plan with a high-converting landing page and a multi-channel paid media strategy. Over 6 months, $7,000 in ad spend achieved a 2.3x blended ROAS across Meta and Google.
The Challenge
Iron Smoke Distillery approached Interlace Digital in need of strategic marketing plan for their inaugural Hoochenanny Whiskey Festival. Iron Smoke received a grant from NYS to launch this new music and whiskey festival in an effort to feature local vendors and attract visitors to the WNY region.
Our Solution
Interlace developed a performance marketing plan that prioritized a high converting landing page and multi-channel paid media strategy. Over the course of 6 months, we helped Hoochenanny deploy $7,000 in ad spend with a 2.3x blended ROAS across Meta and Google.
