Embry Riddle
Challenge
Embry-Riddle was looking for a refreshed paid media strategy that could help them improve results and achieve enrollment goals. The university was actively spending $100k+ per month with little understanding of their analytics and minimal development of new ad campaigns for the upcoming fiscal year.
Solution
In our first 90 days, we provided ERAU with a custom performance marketing plan across Google, Meta, and Linkedin. We implemented a new campaign structure across all channels and updated the reporting process to get a better understanding of leads vs. applicants. Overall, ERAU achieved a 30% increase MoM in form submissions. This allowed their organization to scale up ad budget and prioritize new campaigns.
Embry Riddle
The Data
The Project
Embry-Riddle partnered with Interlace to revamp their paid media strategy and improve enrollment outcomes. Interlace developed a custom performance marketing plan, restructured campaigns, and enhanced reporting. Within 90 days, form submissions increased by 30% MoM, enabling the university to scale ad spend and launch new campaigns.
The Challenge
Embry-Riddle was looking for a refreshed paid media strategy that could help them improve results and achieve enrollment goals. The university was actively spending $100k+ per month with little understanding of their analytics and minimal development of new ad campaigns for the upcoming fiscal year.
Our Solution
In our first 90 days, we provided ERAU with a custom performance marketing plan across Google, Meta, and Linkedin. We implemented a new campaign structure across all channels and updated the reporting process to get a better understanding of leads vs. applicants. Overall, ERAU achieved a 30% increase MoM in form submissions. This allowed their organization to scale up ad budget and prioritize new campaigns.
