Bonnies
Challenge
St. Bonaventure was searching for a new paid media partner to revamp their digital strategy during the NCAA Basketball Season. The previous partner failed to provide any ROI or ability to track conversion value for ticket sales.
Solution
Interlace launched a new paid social strategy from scratch with a new ad account and purchase conversion tracking. This resulted in a record sales year for the University’s basketball program and ROAS ranging from 2.5-12x on Meta ads.
Bonnies
The Data
The Project
St. Bonaventure sought a new paid media partner to improve ROI and track ticket sales during the NCAA Basketball season. Interlace developed a fresh paid social strategy, complete with a new ad account and purchase conversion tracking. The campaign delivered record ticket sales and a 2.5-12x ROAS on Meta ads.
The Challenge
St. Bonaventure was searching for a new paid media partner to revamp their digital strategy during the NCAA Basketball Season. The previous partner failed to provide any ROI or ability to track conversion value for ticket sales.
Our Solution
Interlace launched a new paid social strategy from scratch with a new ad account and purchase conversion tracking. This resulted in a record sales year for the University’s basketball program and ROAS ranging from 2.5-12x on Meta ads.
