From Ground Zero to 90% Occupancy Rate for a New Apartment Complex in 8 Months.

Cedarland Development Group approached Interlace to manage their social media and paid media campaigns during the grand opening of one of their key properties, The Grid Apartments.

Platform Focus:

ID Solutions.

  • Social Media

  • Paid Media

  • Content Creation

  • Analytics & Insights

An Innovative Launch Campaign for One of WNY’s Newest Venues for City Living.

From the beginning, Cedarland Development Group had one goal: Make sure everyone looking for a place to live in the city of Buffalo knew about The Grid. Interlace collaborated closely with the internal team at Cedarland to ensure that high-quality social content and ad campaigns were consistent throughout the launch. We developed a creative strategy and multi-channel paid media structure that delivered consistent traffic and leads to The Grid’s website for tours and leases.

  • 15-20 posts per mo. across Instagram, Facebook, and LinkedIn
  • Instagram & Facebook Lead Ads
  • Google Ads for Local Keyword Search Terms
  • Monthly analytics for audience growth and lead attribution


Occupancy Rate for Available Leases


Instagram Followers


Avg. Leads per Month

I enjoyed feeling a true sense of closeness working with Interlace. The team I worked with were extremely professional, knowledgable, and committed to creative solutions for our company's specific goals. Interlace is a breath of fresh air to work with. The team is responsive, devotes their full attention to clients, and takes care in addressing any questions you have.

Savannah FedellBusiness Development Executive at Cedarland Development Group

Real. Measurable. Growth.

Before Making Your Next Move, Talk to Interlace.